The stubby holder could be a very common device in Australia, though visitors from different elements of the globe might not be sure exactly what the term means. Which is unfortunate, because these are a very handy little device that prevents the fingers from freezing when they are holding a chilly drink, particularly beer. They even prevent the liquid from warming up, keeping your beverage simply as it had been always meant to be, ice cold. They are generally known in different countries just as beer holders, but the principle is the same. Stubby holders come in one or two different styles, both made of neoprene, therefore that you can either place the drinks bottle inside the stubby, or use it as a wrap-around holder.

The factor why stubby holders are so popular with Australians has not simply down to their capability to cool drinks. Many companies even give away free stubbies with a logo or business details on, and stubby holders are popularized by their connection with huge names such as Coke (among others). Even comparatively small business may get ahead by using their brand's pictures, slogans or brand on a stubby holder and this has prompted the use of stubbies in nearly every walk of life.

Because of their familiarity with the general public, stubby holders may be seen at every major event, as well as several sports events, like the Rugby World Cup held in Australia in 2003. This association with vital occasions has allowed the stubby to become part of the family, so they are also often invited to weddings and family parties. They are very adaptable that these are used for nearly each time, even to carry soft drinks for children. They could even be bought in color combinations, making them ideal for any specific celebration.

The other reason that stubby holders are so common is that they can be stamped with anything. If a few needs to utilise them at their wedding, for example, they may decide to get a image of themselves on the surface of the stubbies. Corporations could even make wonderful use of this free advertising space, as noted above, and because the bulk of stubbies will be printed on easily, they will be given away for free at trade fairs and student festivals. Companies will bulk-buy such holders so as to take advantage of cutbacks, permitting them to keep prices down and ensure that their give aways do not eat too far into the marketing budget.